The maiden edition of the Designed For Commerce workshop held on the 10th of February 2018 at the Golfview Hotels, G.R.A. Ikeja. The D4C workshop which aims to help individuals discover how to monetise their creativity had digital marketers, entertainers, graphic artists, activists and influencers in attendance.
Maxwell Asowata, founder of Cartng.com facilitated the first session introducing participants to the potential of the digital economy. Tayo Bamiduro, CEO of Max.ng spoke on commercialising creativity while Kola Omisore, Creative Director at Verdant Zeal led a practical session on designing for mass appeal. Damilare Ogunleye, CEO of Suvenia shared the benefits of using Suvenia.com, a no risk and no cost plaform to sell their designs.
One of the participants, Tosin Marie-Malti Aloba, who is a graphics designer, described the workshop as “an exciting induction of creative minds who are set to disrupt the digital economy.” She further thanked the D4C team for an awesome workshop.
The workshop is a part of the D4C initiative, which is designed to facilitate conversations, collaborations and spaces for designers, influencers, digital entrepreneurs, activists, entertainers and brands who are interested in shaping the influence of technology on commerce. Other components of the D4C initiative include a summer camp, and a workspace specifically designed to serve the creative industries.
The D4C initiative was found by suvenia.com with a team of four (4) co-founders, currently led by Damilare Ogunleye. Their inspiration was borne out of their experiences at the Alibaba and United Nations Committee on Trade & Development e-founders initiative, which seeks to empower 200 African entrepreneurs with skills to effectively advance technology-enabled ecosystems in Africa. Seeing the way young people in China were leveraging technology for commerce, sparked the idea that there exists an opportunity to ignite and accelerate same in Nigeria and the rest of Africa.
The maiden edition of the Designed For Commerce workshop was sponsored by Suvenia and supported by Milo and Nescafe.